Dear Mr Cicconi,

You don’t know me, the companies I’ve worked for, nor the people who complain about your company, but this is my open letter for you to consider the bad positions AT&T is in.

First, I propose that you agree to Google’s plans. You agree that AT&T will resell wholesale access to the 700mhz when you manage to outbid any other potential threat. You’ll make more money when the AT&T face isn’t on the service, than if you insist on having drones in stores selling your service.
Second, I propose that you consider how much this spectrum really means to the public, given new modulations that could provide 30-50mbps aggregate to the area serviced.

Let’s face it Jim, you don’t plan to cover 100% of the US anytime soon, so why don’t you allow some innovation while you dominate in the bigger markets? With certified radios and long term contracts you could easily become a dominate player, even more than you are now. What is there to lose but a little bit of spectrum here and there?